Are you dreaming of getting into IBA? You're closer than you think to make that dream a reality. All that stands between you and your dream is one entrance test. The IBA admission test is the required exam for aspiring IBA applicants. This standardized test is based on multiple-choice questions (MCQs).To do well in the test and secure an admission in a top business university such as IBA in 2025, practicing plenty of MCQs for each subject is important. English is a core subject which will be tested in the admission test. It’s imperative that all students applying for IBA have a strong grasp on the subject. The best way to ensure you are a top applicant is practice! Focusing on this section can greatly improve your chances of success.
To check your preparation, below is a free IBA English MCQS online test. Attempt these questions and then check your answers to evaluate your strengths and weaknesses for the IBA Admission Test 2025.
Difficulty Level: Hard
For questions 9-16 Please select the most accurate version (A, B, C, or D) of the underlined portion of the sentence.
Reading Comprehension
(Q. 17-20): Read the following passage carefully and answer the questions given below:
Marketing executives in television work with relatively stable advertising medium. in many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.
In the early days of internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy. As consumers became more sophisticated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads. The popularity of these tools exploded when the search engine Google, at the time an increasingly popular website fighting to solidify its place on the internet with giants Microsoft and Yahoo, offered free software enabling users to block pop-up ads. The backlash against the banner ads grew as new web browsers provided users the ability to block image-based ads such as banner ads. Although banner and pop-up ads still exist, they are far less prominent than during the early days of the internet.
A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customers clicked on an ad. More importantly, however, these ads circumvented the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use search engines, which provide excellent venues for pay-per- click advertising, companies began turning to pay-per-click marketing in droves. However, as the banner and pop-up ads that preceded them, pay-per-click ads came with their drawbacks. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud: representative of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify their online positions away from pay-per-click marketing through new mediums.
Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the challenging dynamics of the internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of internet evolution increases, it seems all the more likely that advertising successfully on the internet will require a strategy that slums constancy and embraces change.
Are you satisfied with your current score? If you're eager to challenge yourself further and improve your skills, here are some more English IBA MCQs online tests
Key resources for BCAT preparation
Yes, IBA accepts SAT scores as an alternative to its own aptitude test. For BBA, BS Economics, and related programs, a minimum score of 1270 on SAT I is required. For BS Computer Science, a minimum of 600 in SAT II Math Level I or II is needed. Check specific requirements as they may change.
IBA conducts its aptitude test multiple times a year, typically in spring and summer. Dates are announced on IBA's official website, so students should check frequently for updates and registration deadlines.